Podcast Description
Business is fcking hard, but why is this fact not more openly discussed and appreciated? Business owners feel obligated to hide the challenges they face and don't want anyone to know the difficulties they are experiencing.
Consumers looking in from the outside expect there to be stability in a business, inspiring confidence in the product or service. Even when business owners are consumers themselves, they often gaze in from the outside, envious that the art of business seems to come so easily to others.
The truth is, it's all smoke and mirrors. Many businesses are operating on the brink, and most businesses hide the fact that business is hard. Let's create an environment where business owners feel comfortable being vulnerable. Let's share stories that let other business owners know they are not alone. Let's encourage empathy and appreciation from consumers by creating a safe, judgement free space.
Let's talk about how hard business really is.
The Business is Fcking Hard podcast will invite business owners to share their stories with host, Trevor Koot. Stories of how they started, and the challenges and successes along the way. Stories of lessons that can be shared with others. And, most importantly, stories filled with uninhibited, unedited and unfiltered truth.
Each featured guest will share the realities of business ownership with the audience. With context, the stories of personal experience transform from hardship and negativity to those of growth and reflection. Listeners will be left with a new perspective on the unveiled reality of business ownership.
With each story, consumers will walk away with a broader understanding of the challenges that come with operating a business, and business owners will find comfort in knowing that they aren't alone.
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